December 21, 2020 1 min read

Happy Bunch is featured on The Straits Times!

We talk about gifting trends alongside Covid-19, and our insights from launching Build A Box so far – a fulfilling journey for us and your tremendous support on our gift boxes! ❤️

Thank you so much for featuring us The Straits Times on print and online!

Covid-19-era giving

Two months or more apart from loved ones also sharpened shoppers’ savvy in sending presents and care packages.

Local online gifting platform Happy Bunch ( saw its customisable gift boxes called Build A Box, introduced during the circuit breaker, fly off the virtual shelves.

Available at a base price (from $15), the boxes can be filled with  assorted food, health or beauty products from local brands, after which customers can add a message and have it sent directly to the recipient.

Director and country manager Minnie Bui says Covid-19 was a “pivotal moment”, with a spike in care packages being sent to cheer loved ones up.

She also saw a rise in remote birthday presents, gifts sent in lieu of cancelled weddings and more overseas orders to recipients in Singapore from partners or families separated by border restrictions.

“What we noticed was that people want a curated selection of local, trusted brands – with the flexibility and convenience of choosing from multiple brands in one space,” she adds.

“With the movement restrictions, gifting was one way for people to be there without physically being there.”

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