Behind the Bunch is a series where you have the chance to get up close and personal with us as we delve deeper into our thought process behind each bunch. In this read, learn about how we design our flower bunches, where we drew inspiration and considerations in selecting the right flower and foliage for each design! We’ll also be featuring the people who designed each flower bunch, so read on!
PETITE BUNCHES
For every collection we introduce, there’s usually a central theme or a key message we want to express with flowers. In this round of designs, the Petite Collection was created to celebrate all the amazing people in our lives, at home and at work.
PETITE KINDLY
Featuring Fluffy Bunny Tails, Sweet Pink Carnations and Roses with a Pretty Pink Centre, Petite Kindly boasts pastel tones and fuzzy bunny tails that add a gentle touch. This bunch is reminiscent of someone full of love and kindness.
Designed by Alicia,
Our Sourcing & Procurement Associate
Petite Kindly was inspired by and dedicated to the supportive colleagues in our lives. Alicia shared: “Petite Kindly would be a bouquet that I want to dedicate to my flower team fairies! They’ve shown me immense support while equipping me with the flower knowledge that I need as a newbie. As the name suggests, they have shown me a little kindness along the way and I am grateful for that. Their guidance and pointers were very helpful for my journey.”
PETITE WARMLY
Featuring Brown Chrysanthemum, Fuzzy Silver Leaves and Rustic Dried Wheat, Petite Warmly is inspired by pumpkin spice, crunchy leaves, Autumn vibe and everything nice.
Designed by our Marketing Team
Petite Warmly is the perfect gift for your BFFs who are always there for you on the bad days and the worst days. Bonus: this is also the perfect gift to cheer up friends who can’t hold their themed-party this Halloween!
PETITE LUXE BRAVERY
Featuring Blue Sky Oxypetalum, Hot Pink Gerbera, Electric Purple Statice and Tangy Orange Alstroemerias, this bold & striking bouquet is inspired by vibrant art pieces, and iridescence! Let this technicolour bouquet mark your next courageous act!
Designed by Stephanie,
our Copywriting Associate
Petite Bravery was inspired by and dedicated to our loved ones who always do their best in the pursuit of their dreams. In Stephanie’s words: “I dedicate this bunch to my boyfriend who is an artist. He’s not afraid to take risks and pursue his dreams in creating art – he even came up with his own painting technique! That’s something that I’ll always admire about him.”
FAV BUNCHES
In addition to celebrating our loved ones, we also specifically want to spread positivity and cheer everyone up, when travelling is still not as convenient and easy because of the pandemic. Slowing down overseas might be hard but who says we can’t uplift our and our loved one’s spirit with wanderlust-inspired blooms in our Fav Collection!
FAV AWAITING AURORA
Featuring Classy Champagne Eustomas, Deep Dark Purple Alstroemerias and Misty Yellow Limonium, Fav Awaiting Aurora is inspired by northern lights and night drives – these are a few of our favourite things and this bunch is the perfect reminder of them!
Designed by Vivien,
our Design Associate
She muses, “To my friend who enjoys soft pastel shades, misses going out on nature walks and dreams of seeing the aurora borealis one day.”
FAV BLOOMING BRILLANCE
Featuring colorful Gerbera and Calming Eucalyptus Populus, nothing says brilliance like a city stroll along the street art-covered walls of New York as the Sun sinks slowly into the horizon.
Designed by Minnie,
our Country Manager
Fav Blooming Brilliance is dedicated to spontaneous travellers awaiting for their next trip. In her words, “I often find myself missing spontaneous, no-itinerary trips. From unplanned strolls in the heart of Harajuku, delightful encounters at hidden bars in Jeju Island, to taking in the colourful Taichung street murals. All of these experiences come with a great sense of self-connection. This bunch was designed and lovingly dedicated to myself. A little self-love. A little pat on the back. A gentle reminder to pause, live in the moment and bloom brilliantly.”
FAV SUN-KISSED
Featuring Sunshiny Sunflower, Whimsical Kangaroo Paw and Sunset Red Cordyline, this bunch is inspired by the joy of feeling the Autumn sun on a camping trip while taking hearty sips of hot chocolate.
Designed by Li Yen,
our Copywriting Associate
She dedicates Fav Sun-kissed to her good friend. In her words, “My friend who is very optimistic and driven. When I get the blues sometimes, she brings cheer. Very much like a sunflower!”
WRAPPING UP
We hope this read was a refreshing eye-opener! Now that you’ve gotten a rough idea on how we do things, what do you think the next collection will be inspired by? Stay tuned for the next one!
Got some ideas for the next flower collection? We’d love to hear them! Follow us on Instagram @happybunchsg if you haven’t already done so, and slide into our DMs 😉 Alternatively, you may drop us an email with your suggestions at marketing@happybunch.com.sg!
